11.03.2009

Campaign Wrap Up

All good things come to an end, and in this case, we have reached the end of the road with our Tetra Pak campaign. Those of you who are my Facebook friends will be sad to hear you will no longer receive my trick or treat requests, and on Twitter, you will cease to be "tricked" or "treated" as well. I want to thank all of you for participating in this -- and so does the WWF, because each time you played our apps, this nature conservation foundation received a donation.

We also want to extend a big thank you to the many writers who featured our campaign in their blogs. Their quality posts helped us spread the message to a much larger audience than we could have done alone, and in the process, we discovered some blogs we are sure to follow -- they're nothing short of inspirational! So please, help us help them by perusing through these sites. And again, thank you... couldn't have done it without you!

http://www.artfulcreativemama.blogspot.com/

http://www.centsible-sawyer.com

http://monaevedesignfarm.com

http://www.opentalkmom.com

http://www.savingdollarsandsense.com/

http://www.easyecotogo.com

http://www.mashupmom.com

http://www.greenlivingguy.com

http://www.got2begreen.com

http://www.nourishinteractive.com

http://www.greenscroll.org/blog/


Hope you had as much fun this Halloween as we did!

10.09.2009

I Blame Drew's Cancer -- You Should Too



Every once in a while, you encounter something (or someone) that really makes an impression on you. In my case, it came from an unlikely source: Twitter. I stumbled upon Drew Olanoff, a cancer-fighter and blogger, and began reading his tweets. What followed is nothing short of inspiring.

Drew created a Twitter movement called #BlameDrewsCancer. He encouraged Twitterers to, via tweet, blame whatever was going wrong in their lives on his cancer. (Some examples: Faryl: @drew I #blamedrewscancer for Neil Patrick Harris not hosting the moon bombing. TimErnst: Wife's car had a nail in a tire this morning, $580 later, 4 new tires on Xterra. I #blamedrewscancer.) The goal? Drew hopes to have sponsors that will donate a dollar for every participant to Livestrong, his partner, when he beats his cancer.

But he didn't stop there. Drew is now in the midst of auctioning off his @drew username, and celebrities are getting in on the action. While he just hoped for a random Twitter user to step up and buy the moniker, the likes of Drew Carey have recently stepped into the ring -- in a big way. Carey has promised a one million dollar donation to the Livestrong Foundation if he reaches one million Twitter followers (at his @DrewFromTV) by midnight on December 31st. And with his current count at almost 69,000, it seems this might become a reality.

To think this all began as a result of a cancer diagnosis is nothing short of amazing. Instead of succumbing to bitterness and anger, Drew channeled his energy into something that will help others -- kindness to the max. If he can accomplish all this while going through chemo for Hodgkins Lymphoma, I think the least we can do is help him out by:

• Making sure Drew Carey reach one million followers on Twitter by following him at @DrewFromTV

• Following Drew Olanoff at @drew

• Blaming your bad day on Drew's cancer (include #BlameDrewsCancer in your tweet)

• Signing up to help at http://spreadsheets.google.com/viewform?formkey=dFJveWVob2Z6Q1pPWUs3RlVJaWVqc2c6MA

9.22.2009

The Fruits of our Labor: SoNet Campaign




It's finally live! We've been working our butts off these past couple months at JB Chi to create something we think is nothing short of incredible: a complete “milk box” social networking campaign. It's a little bit of Facebook, a little bit of Twitter, a little bit of blogging, a little bit of e-mailing -- and a lot of blood, sweat and tears to bring you an online campaign that is not only fun, but also donates to the World Wildlife Fund with each click!


Here's the premise: Hershey’s and Organic Valley want to spread the word about milk in single serve, shelf stable cartons, and encourage moms to hand these out as Halloween treats this October. To do so, we created custom applications on Facebook, Twitter and the Web. On the social networking sites, you can choose whether your friends deserve to receive a treat or a trick – each and every one you send is a 10 cents donation to World Wildlife Fund. And on the Web, you can upload head shots of yourself and your friends, only to have them appear atop the dancing bodies of monsters, ready to trick or treat at your friends’ doors.





Each of these apps is fun and charitable. The dancing monsters, the quirky music and the Halloween humor make these lighthearted games worth sharing with your friends. Remember: While you’re laughing at the fact your friends decided you don't deserve "treats" (only tricks!), or horrified at the sight of your face on the body of a dancing vampire, you are also helping protect the future of nature with World Wildlife Fund. So share away!!!!




9.17.2009

I Fell Off the Blogging Wagon


A dear friend pointed out today that if I was going to include my blog URL in my e-mail sig, I should probably keep it updated. And he's right -- it's been far too long. I could go into all the reasons, but I"ll spare you. Here's a quick summary of where my head has been for the past month:

1. I moved! I am now at a more convenient location in Lincoln Park, where I'm paying less and my commute is shorter (well, by a couple minutes anyway). And now I live with three dudes, so it goes without saying every day is an adventure. Nothing like mismatched furniture, IU memorabilia everywhere and the lack of a vacuum to greet you after a long day. When moving me in my dad joked he felt he was back at his college frat house. I think he hit it spot-on.

2. My workload at JB Chicago has gone through the roof. People are loving our social media ideas, and everyone wants a piece of it. I think we have truly found our stride, and a lot of it has to do with integrating Facebook, Twitter, blogs, etc. into campaigns. We have some really big things coming up -- so be expecting me to share them with you via social networking.

3. I joined a fitness boot camp. And it sucks. :) Twice a week for six weeks is all it takes to get ripped, right? I had session number one Tuesday (session two is tonight!), and let's just say I have my work cut out for me. Nothing like coming in last in the timed mile...and the timed wall sits...sigh.

And here are some things I am looking forward to:

1. The changes in the social media realm. With the emergence of Facebook Lite, the additions within the Facebook we all know and love (@ messages, anyone?), and the flux in Twitter users, I think the next couple of months will be telling when it comes to long term usage and trends.

2. Hank Baskett and Kendra's arrival in Indy. I am from Naptown and make a point to visit my family and friends about once a month. I can't wait to go to a Colts game and see him play. I'm not gonna lie -- I love Hank on their E! show, and I have to admit that Kendra is annoying, but endearing. Now, cue the Peyton/Kendra rumors...

3. Fall in Chicago. Though it does not compare to summer, sweatshirt weather is a close second. Almost time to break out the sweaters and boots... I'm hoping I find some great things I forgot I owned, which is almost like shopping without spending the money.

4. Crossing some more things off my "25 before 25" list. I have less than a year to get this in motion. On the top of my list: Signing up for a writing class, reading more classics and making a trip to NY.

One more thing I should add to my list is keeping this blog updated! Consider it done -- I am making it a priority to no longer deprive my fans. :) And if you notice anything in the marketing/advertising/social media world you think needs to be covered, keep letting me know.


7.29.2009

Facebook for Brides




One of my best friends, recently bit the bullet; after eight (!) years of dating, Liz and her boyfriend Nick, also a friend of mine, are engaged. This comes as no surprise to anyone who knows them... nearly a decade of dating pretty much solidifies the fact she was gonna have a ring on her finger soon. While my biggest concern right now is what color my bridesmaid dress will be, I know Liz, planner that she is, already has the wedding wheels churning. (Who am I kidding -- they've been churning since she was five.) Though I will not be using this site's services for a (long) while, I think WeddingPreParty has what it takes to make her wedding planning a little easier and a lot more fun -- so Liz, this one goes out to you.

WeddingPreParty was recently launched as a branch of OneWed, a wedding planning Web site. WeddingPreParty operates as a social media site -- heavy on interactivity and light on formality. The wedding party and guests can use this as a hub to share information, post photos and help the couple plan their wedding. Each wedding has its own login info, keeping the wedding details private. Facebook users are able to log into the site using their account, and a little help from Facebook Connect. Whatever they do on the wedding site can then be published back on Facebook, which puts the info in front of more of their friends -- hence the viral nature of the site.

A recent Mashable article suggests some great ways wedding parties can use the site: "Those who are invited to the wedding pre-party website can add comments, propose a toast, add wedding tips (useful if you’ve been through it before), and provide stark and truthful info on weddings (on top of that, the bride and groom can ask for inspiration for new ideas)." The bride can assign duties and their deadlines, as well as see a basic checklist every bride could use. Finally, the couple can easily link to their cheesy but necessary “how we met" stories, pictures and gift registry.

WeddingPreParty is the first of its kind, and for those looking for a little organizational help while maintaining a fun feel, this could be a huge hit. I'm looking forward to Nick and Liz using this site... but not nearly as much as I am looking forward to the wedding!

7.23.2009

My Experience with LASIK

A little over two weeks ago, I finally received my college graduation present: LASIK (thanks Mom and Dad!). After over 10 years of dealing with glasses, contacts and the problems that come with both, I have 20/20 vision without any help. I never thought the day would come, and though the surgery itself was somewhat daunting, I am now its biggest proponent.

I got glasses at a young age, and with every doctor visit came another bump up in my prescription. When glasses became "uncool" I graduated to contacts, and at first I was pretty responsible with them. However, as the years progressed I became lazy -- to the point where I was only taking my contacts out once a month, and only to put in a new pair. Due to this I was once gifted with a corneal abrasion as a result of calcium deposits on the lenses, as well as wayyy too many bouts with pink eye. One might assume this led me to actually start taking care of my eyes, but that's giving me too much credit. Sure, my eyes would get dry, but other than these isolated incidents, I thought I was ok... until I visited a new optometrist early this year.

Right after shaking my hand, she asked if I have a habit of sleeping in my contacts. She said that just by looking at me, she could tell because of the redness in my sclera (the white part of the eye) -- it's due to a lack of oxygen, and it's also irreversible. I finally got the jolt I needed, and it was a couple months before my LASIK appointment. Go figure.

Flash forward to the procedure itself. After asking an obscene amount of questions (Can I just do one eye today, in case I go blind? What's your real track record?), I was given some form of a sedative and sent into the freezing cold "OR." A nurse came over to hold down my shaking feet, and the magic began. The following is my recollection, which may or may not be complete due to memory-inhibiting fear.

First, Dr. Probst used some type of metal contraption to open my eye as wide as possible. I was then told to focus on a blinking red light. Focus I did -- and I was greeted with the pleasant smell of my burning eye. Immediately after this came the loss of vision for about three seconds. This could have been my undoing; even though the doctor, sensing my terror, told me everything was going perfectly... I honestly thought I was done for. Thankfully, I was wrong. The process was repeated on my other eye before Probst told me to sit up and tell him the time. All of this was done in a span of about eight minutes, and for the first time since I was 12, I was able to see the clock -- I was floored.

It was really that simple. Aside from some slight discomfort (I mean, it's not every day your eye is stretched to its limit and zapped with a laser), there was no pain at all. Afterward I slipped on some protective eye coverings and slept the day away. Over the next couple days my vision continued to improve. Sure, my eyes were sensitive to light and needed some extra TLC that only eye drops could provide, but upkeep was surprisingly minimal.

Today, my vision is 20/20. I went from being legally blind (about a -7 in contacts) to having perfect vision, and it is nothing short of awesome. No more losing contacts in the shower. No more peeling them from my eyeball at the end of the day (ok, the end of the month). And no more paying out the gates for rewetting drops, lenses, saline solution and glasses. Yes LASIK is expensive, but so is the alternative. If you are contemplating this procedure, I say go for it. It's easy, it's painless and it's over before you know it. Oh, and it's pretty much life-changing.

7.16.2009

Doctors to Consult Google Before Resuscitating?!


As far as search engines today, Google = God. Yes, Bing is picking up speed, but we all know Google is the mainstay for the majority of people doing a search. Google can do it all: alert you via e-mail, streamline your online purchasing, search the full text of US patents... and now it's even reaching into health records. Google's latest initiative? Google Health, which allows you to organize your medical records online. (I know a line should go between these two paragraphs, but stupid blogger won't let me!)
Given the generally unorganized state of health records today, this is one addition to the Google family I know some healthcare employees will appreciate. Users can upload documents to their Google health profile, then grant access to their caregiver. This means if there was a time you were unable to give permission for something and your family was unreachable, your doctor or nurse can login and quickly get your advance directive (aka end of life wishes).

However, how comfortable would YOU be with giving Google access to such information? Google promises confidentiality, and it goes without saying submitting these documents online is not the only way someone could obtain your records, but is this simply one more way to risk the privacy of such documents? Your two cents would be appreciated... I'm still working on wrapping my head around this one.
Image courtesy of http://www.atelier-us.com