tag:blogger.com,1999:blog-50044318607986711242024-03-04T20:29:12.397-08:00Marketing NewbieI am a 24-year-old emerging media associate account exec (say that fast three times!) at JB Chicago. This is my first "real" job and my first time living in a big city, so entertainment is sure to ensue!Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-5004431860798671124.post-46690298579827807082010-03-11T09:11:00.001-08:002010-03-31T10:29:43.774-07:00Movin' On UpI'm moving! No, not apartments again... this time, it's my blog that's getting a new home. From now on, if you want to check out my random thoughts on marketing and life in general, you can find me <a href="http://marketingnewbie.jbchicago.com/">here</a>. The Marketing Newbie blog is housed within the new and improved <a href="http://www.jbchicago.com/">jbchicago.com</a>, so while you're at it, check out the new site, too. It's redesigned and rewritten, all for your viewing pleasure. Let me know what you think!<br /><div><script type="text/javascript">var addthis_pub="kmlaughl";</script><br /><a id="data:post.url" onmouseover="'return" onmouseout="addthis_close()" onclick="return addthis_sendto()" name="data:post.title"></a><script type="text/javascript" src="http://s7.addthis.com/js/200/addthis_widget.js"></script></div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-71807587610172605202010-02-12T08:10:00.000-08:002010-02-12T08:59:12.798-08:00An Ode to John MayerOh John, how I loathe thee.<br /><br />Yes, I developed a schoolgirl crush on you after hearing "Your Body is a Wonderland." And I will admit, I admire the way you interact with your 3,048,033 Twitter followers. Your tweets are oftentimes entertaining -- a nice odd/insightful combination sometimes makes me giggle. But you know, you really put a nail in your coffin with your <a href="http://www.playboy.com/articles/john-mayer-playboy-interview/index.html?page=2">recent remarks</a> in Playboy magazine. And you also know I am not the only one to think so.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhPKVIFyfyAf66zrUHuhv-bGe04kviZYe4PPlyn3V2sMNcTZNUUccHW4K6oKIQCAarCbpZez1xlc0125f19TE3eDQf087i_IRu0ytrG0FhOQQP7mos1v_GBXysyX0_dBwLaGqtGRTSIcs/s1600-h/john+mayer.jpg"><img style="cursor: pointer; width: 300px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhPKVIFyfyAf66zrUHuhv-bGe04kviZYe4PPlyn3V2sMNcTZNUUccHW4K6oKIQCAarCbpZez1xlc0125f19TE3eDQf087i_IRu0ytrG0FhOQQP7mos1v_GBXysyX0_dBwLaGqtGRTSIcs/s400/john+mayer.jpg" alt="" id="BLOGGER_PHOTO_ID_5437399472243977714" border="0" /></a><br /><span style="font-size:78%;">Image courtesy of <a href="http://thesassyginger.blogspot.com/2009/05/tmi-thursday-eat-shit.html">http://thesassyginger.blogspot.com/2009/05/tmi-thursday-eat-shit.html</a></span><br /><br />For those in the dark, Mayer, in an apparent attempt to seem witty and raw, came off nothing short of stupid by saying <span style="font-style: italic;">way too much</span>. Some choice excerpts included his notion of having a "hood pass," then dropping the n-word. He discussed his sex life with a certain ex-girlfriend (ok, it was Jessica Simpson), describing it as "sexual napalm." He also talked about Jennifer Aniston and her aversion to social media, saying his frequent tweeting created a rift in their relationship and that "I think she’s still hoping it goes back to 1998."<br /><br />But can we take another moment for how he dropped the n-word?<br /><br />It's a given these are only sections of the interview. Sure, Mayer also spoke of his deep love and respect for his father, but then come more candid details of his personal life. It goes without saying people find this interesting... but he truly seems to lack a filter, and that's what draws more people in. He bemoans being misunderstood, but then he chooses to divulge entirely too much information, hence the vicious cycle that is his life with the media.<br /><br />Sharing intimate details with friends is one thing, but sharing them with a magazine that's read worldwide is a whole other arena. Mayer's a smart man, so even if this is not innate knowledge, he should have learned it over the years. It is for this reason, and the fact he used a word that should never have been uttered, that this self-professed douche bag will remain just that in my eyes.<end of="" john="" mayer=""> On February 10th he <a href="http://twitter.com/johncmayer">tweeted </a>"They don't make rehab centers for being an asshole."<br /><br />It's a damn shame they don't.<br /><!-- AddThis Button END --></end>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com5tag:blogger.com,1999:blog-5004431860798671124.post-33789044085851195162009-11-24T12:15:00.000-08:002009-11-24T13:34:25.328-08:00Giving Thanks<!-- AddThis Button BEGIN -->I am so grateful for the holidays because every year, without fail, they help me put it allll in perspective. Thanks to a huge emphasis on family, generosity and love, the petty worries and drama fall to the wayside while I revel in how much I <span style="font-style: italic;">really </span>have to be thankful for. And it is a lot... I have my health, a roof over my head, food in my fridge, a job AND friends and family to lean on. So, in the spirit of Thanksgiving, below are just some of the reasons I am giving thanks this year.<br /><br /><div><a name="data:post.title" id="data:post.url" onmouseover="'return" onmouseout="addthis_close()" onclick="return addthis_sendto()"></a><script type="text/javascript" src="http://s7.addthis.com/js/200/addthis_widget.js"></script></div><ul><li>First and foremost, I am employed. I have friends who are not as lucky, and it highlights how layoffs and cutbacks are not so unimaginable. I am blessed to have a job and like what I do. </li><li>Big city that it is, I constantly see others guiding the blind toward an entrance, helping the elderly cross the street and paying for the bus fares of others here in Chicago. The kindness of strangers puts a smile on my face.<br /></li><li>Two of my very best friends got engaged this year, and their happiness means the world to me. </li><li>I joined a supper club that is forcing me outside of my frozen pizza bubble -- as in, I have to cook. Hey, if you don't try, you never know, right? Thank God my critics are also good friends... here's to them taking it easy on me.<br /></li><li> I have seven great siblings who know they can come to me for anything. Though they like to worry me with their concocted stories ("I got a drinking ticket! Don't tell mom!"), I know that despite their teenage transgressions, they are all right.</li></ul>And here at JB Chi, we would also like to thank the manyyyy people who have helped us promote our campaigns this year. The Tetra Pak campaign is something we are all especially proud of having a hand in, but we could have never done it alone.<br /><br />To show our thanks, we will be sending <span style="font-weight: bold;">#thankafarmer </span>tweets tomorrow to show all the hardworking farmers how much we appreciate, well, their hard work. In the spirit of Thanksgiving, please take part in this between 10 a.m. and noon. Show 'em some appreciation, people... we all need it once in a while.<br /><br /><!-- AddThis Button END -->Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com2tag:blogger.com,1999:blog-5004431860798671124.post-22469806634738678982009-11-03T08:10:00.000-08:002009-11-03T09:40:23.821-08:00Campaign Wrap UpAll good things come to an end, and in this case, we have reached the end of the road with our Tetra Pak campaign. Those of you who are my Facebook friends will be sad to hear you will no longer receive my trick or treat requests, and on Twitter, you will cease to be "tricked" or "treated" as well. I want to thank all of you for participating in this -- and so does the WWF, because each time you played our apps, this nature conservation foundation received a donation.<br /><br />We also want to extend a big thank you to the many writers who featured our campaign in their blogs. Their quality posts helped us spread the message to a much larger audience than we could have done alone, and in the process, we discovered some blogs we are sure to follow -- they're nothing short of inspirational! So please, help us help them by perusing through these sites. And again, thank you... couldn't have done it without you!<br /><br /><a href="http://www.artfulcreativemama.blogspot.com/">http://www.artfulcreativemama.blogspot.com/</a><br /><br /><a href="http://www.centsible-sawyer.com/">http://www.centsible-sawyer.com</a><br /><br /><a href="http://monaevedesignfarm.com/">http://monaevedesignfarm.com</a><br /><br /><a href="http://www.opentalkmom.com/">http://www.opentalkmom.com</a><br /><br /><a href="http://www.savingdollarsandsense.com/">http://www.savingdollarsandsense.com/</a><br /><br /><a href="http://www.easyecotogo.com/">http://www.easyecotogo.com</a><br /><br /><a href="http://www.mashupmom.com/">http://www.mashupmom.com</a><br /><br /><a href="http://www.greenlivingguy.com/">http://www.greenlivingguy.com</a><br /><br /><a href="http://www.got2begreen.com/">http://www.got2begreen.com</a><br /><br /><a href="http://www.nourishinteractive.com/">http://www.nourishinteractive.com</a><br /><br /><a href="http://www.greenscroll.org/blog/">http://www.greenscroll.org/blog/</a><br /><br /><br />Hope you had as much fun this Halloween as we did!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicgdiYK5h7Od-EHhN4-HfE8rbmQumUY1XNjSiAu6IinR04pbI8wATh494lA_Q7c2QAv3HnBbRdynvI6gX5NgO3t_I20lgHAndYnCKdvxkBVfk4z4k656ENZEH6Mbmun3cW0JCs7I61G5A/s1600-h/Halloween.jpg"><img style="cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicgdiYK5h7Od-EHhN4-HfE8rbmQumUY1XNjSiAu6IinR04pbI8wATh494lA_Q7c2QAv3HnBbRdynvI6gX5NgO3t_I20lgHAndYnCKdvxkBVfk4z4k656ENZEH6Mbmun3cW0JCs7I61G5A/s400/Halloween.jpg" alt="" id="BLOGGER_PHOTO_ID_5399922659373835538" border="0" /></a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-38087478654092913372009-10-09T08:39:00.001-07:002009-10-09T11:32:09.997-07:00I Blame Drew's Cancer -- You Should Too<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRAfZf_aMK3SHl18I-iVjRUnVFgsRWDX3sngCIZX4FxO2e31le5-NCNXRqCZmWKC2vYnIn7qKq5l-Q_wQtqb6E6UernRhBSMRU04v3sc9moDuNboSegOtUQNjDQp-wzYjfxitmWRYdenY/s1600-h/BlameDrewsCancer.jpg"><img style="cursor:pointer; cursor:hand;width: 400px; height: 256px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRAfZf_aMK3SHl18I-iVjRUnVFgsRWDX3sngCIZX4FxO2e31le5-NCNXRqCZmWKC2vYnIn7qKq5l-Q_wQtqb6E6UernRhBSMRU04v3sc9moDuNboSegOtUQNjDQp-wzYjfxitmWRYdenY/s400/BlameDrewsCancer.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5390635598256417154" /></a><br /><br />Every once in a while, you encounter something (or someone) that really makes an impression on you. In my case, it came from an unlikely source: Twitter. I stumbled upon Drew Olanoff, a cancer-fighter and blogger, and began reading his tweets. What followed is nothing short of inspiring.<br /><br />Drew created a Twitter movement called <a href="http://blamedrewscancer.com/">#BlameDrewsCancer</a>. He encouraged Twitterers to, via tweet, blame whatever was going wrong in their lives on his cancer. (Some examples: Faryl: @drew I #blamedrewscancer for Neil Patrick Harris not hosting the moon bombing. TimErnst: Wife's car had a nail in a tire this morning, $580 later, 4 new tires on Xterra. I #blamedrewscancer.) The goal? Drew hopes to have sponsors that will donate a dollar for every participant to Livestrong, his partner, when he beats his cancer.<br /><br />But he didn't stop there. Drew is now in the midst of auctioning off his @drew username, and celebrities are getting in on the action. While he just hoped for a random Twitter user to step up and buy the moniker, the likes of <a href="http://twitter.com/drewfromtv">Drew Carey</a> have recently stepped into the ring -- in a big way. Carey has promised a one million dollar donation to the Livestrong Foundation if he reaches one million Twitter followers (at his @DrewFromTV) by midnight on December 31st. And with his current count at almost 69,000, it seems this might become a reality.<br /><br />To think this all began as a result of a cancer diagnosis is nothing short of amazing. Instead of succumbing to bitterness and anger, Drew channeled his energy into something that will help others -- kindness to the max. If he can accomplish all this while going through chemo for Hodgkins Lymphoma, I think the least we can do is help him out by: <br /><br />• Making sure Drew Carey reach one million followers on Twitter by following him at <a href="http://twitter.com/drewfromtv">@DrewFromTV</a><br /><br />• Following Drew Olanoff at <a href="http://twitter.com/drew">@drew</a><br /><br />• Blaming your bad day on Drew's cancer (include <a href="http://blamedrewscancer.com/">#BlameDrewsCancer</a> in your tweet)<br /><br />• Signing up to help at <a href="http://spreadsheets.google.com/viewform?formkey=dFJveWVob2Z6Q1pPWUs3RlVJaWVqc2c6MA..">http://spreadsheets.google.com/viewform?formkey=dFJveWVob2Z6Q1pPWUs3RlVJaWVqc2c6MA</a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com5tag:blogger.com,1999:blog-5004431860798671124.post-74537974062977539312009-09-22T11:51:00.000-07:002010-02-12T07:51:41.156-08:00The Fruits of our Labor: SoNet Campaign<span style="color: rgb(0, 0, 0);font-family:georgia;font-size:100%;" ><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuuNmCvccx8QVN_Q5lSlrYsz_ZHmHgIJspneR88AgrIg5-ZZpmPqnrEERxwK_Q7eNW7T6OD1B8liayKHY2VrJ5iSngozXnOlabc5EEjYdBJT9mjfoMorEd-qjGJnK5QgT8dCHU1aHdt4M/s1600-h/Tetra+Pak+-+Twitter+image.JPG"><img style="cursor: pointer; width: 320px; height: 269px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuuNmCvccx8QVN_Q5lSlrYsz_ZHmHgIJspneR88AgrIg5-ZZpmPqnrEERxwK_Q7eNW7T6OD1B8liayKHY2VrJ5iSngozXnOlabc5EEjYdBJT9mjfoMorEd-qjGJnK5QgT8dCHU1aHdt4M/s320/Tetra+Pak+-+Twitter+image.JPG" alt="" id="BLOGGER_PHOTO_ID_5384392284971226082" border="0" /></a>
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</u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:lsdexception> </u3:latentstyles> </xml><![endif]-->“milk box” social networking campaign. It's a little bit of Facebook, a little bit of Twitter, a little bit of blogging, a little bit of e-mailing -- and a lot of blood, sweat and tears to bring you an online campaign that is not only fun, but also donates to the World Wildlife Fund with each click!</span><span style="font-size: 12pt;"> <o:p></o:p></span></p> <!--[if gte mso 9]><xml> <u4:worddocument> <u4:view>Normal<u4:zoom>0<u4:trackmoves/> <u4:trackformatting/> <u4:punctuationkerning/> <u4:validateagainstschemas/> <u4:saveifxmlinvalid>false<u4:ignoremixedcontent>false<u4:alwaysshowplaceholdertext>false<u4:donotpromoteqf/> <u4:lidthemeother>EN-US<u4:lidthemeasian>X-NONE<u4:lidthemecomplexscript>X-NONE<u4:compatibility> <u4:breakwrappedtables/> <u4:snaptogridincell/> <u4:wraptextwithpunct/> <u4:useasianbreakrules/> <u4:dontgrowautofit/> <u4:splitpgbreakandparamark/> <u4:dontvertaligncellwithsp/> <u4:dontbreakconstrainedforcedtables/> <u4:dontvertalignintxbx/> <u4:word11kerningpairs/> <u4:cachedcolbalance/> 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Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal"><span style="font-size: 12pt; color: black;">Here's the premise: Hershey’s and Organic Valley want to spread the word about milk in single serve, shelf stable cartons, and encourage moms to hand these out as Halloween treats this October. To do so, we created custom applications on <a href="http://budurl.com/BLFA">Facebook</a>, <a href="http://budurl.com/BLTA">Twitter </a>and the <a href="http://budurl.com/BLWebApp">Web</a>. On the social networking sites, you can choose whether your friends deserve to receive a treat or a trick – each and every one you send is a 10 cents donation to World Wildlife Fund. And on the Web, you can upload head shots of yourself and your friends, only to have them appear atop the dancing bodies of monsters, ready to trick or treat at your friends’ doors.</span><span style="color: black;"><o:p></o:p></span></p> <p></p><p style="color: rgb(0, 0, 0);font-family:georgia;" class="MsoNormal"><span style="font-size:100%;">
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mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> </p><p class="MsoNormal" style=""><span style="font-size: 12pt; color: black;">Each of these apps is fun and charitable. The dancing monsters, the quirky music and the Halloween humor make these lighthearted games worth sharing with your friends. Remember: While you’re laughing at the fact your friends decided you don't deserve "treats" (only tricks!), or horrified at the sight of your face on the body of a dancing vampire, you are also helping protect the future of nature with World Wildlife Fund. So share away!!!!<o:p></o:p></span></p> <p></p> <p face="georgia" style="color: rgb(0, 0, 0);" class="MsoNormal"><span style="font-size:100%;"><o:p> </o:p></span></p><span style="color: rgb(0, 0, 0);font-size:100%;" >
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<br /><!-- AddThis Button END -->Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-64838088060672651112009-09-17T14:01:00.000-07:002009-09-17T14:41:06.739-07:00I Fell Off the Blogging Wagon<!-- AddThis Button BEGIN --><br />A dear friend pointed out today that if I was going to include my blog URL in my e-mail sig, I should probably keep it updated. And he's right -- it's been far too long. I could go into all the reasons, but I"ll spare you. Here's a quick summary of where my head has been for the past month:<br /><br />1. I moved! I am now at a more convenient location in Lincoln Park, where I'm paying less and my commute is shorter (well, by a couple minutes anyway). And now I live with three dudes, so it goes without saying every day is an adventure. Nothing like mismatched furniture, IU memorabilia everywhere and the lack of a vacuum to greet you after a long day. When moving me in my dad joked he felt he was back at his college frat house. I think he hit it spot-on.<br /><br />2. My workload at JB Chicago has gone through the roof. People are loving our social media ideas, and everyone wants a piece of it. I think we have truly found our stride, and a lot of it has to do with integrating Facebook, Twitter, blogs, etc. into campaigns. We have some really big things coming up -- so be expecting me to share them with you via social networking.<br /><br />3. I joined a fitness boot camp. And it sucks. :) Twice a week for six weeks is all it takes to get ripped, right? I had session number one Tuesday (session two is tonight!), and let's just say I have my work cut out for me. Nothing like coming in last in the timed mile...and the timed wall sits...sigh.<br /><br />And here are some things I am looking forward to:<br /><br />1. The changes in the social media realm. With the emergence of Facebook Lite, the additions within the Facebook we all know and love (@ messages, anyone?), and the flux in Twitter users, I think the next couple of months will be telling when it comes to long term usage and trends.<br /><br />2. Hank Baskett and Kendra's arrival in Indy. I am from Naptown and make a point to visit my family and friends about once a month. I can't wait to go to a Colts game and see him play. I'm not gonna lie -- I love Hank on their E! show, and I have to admit that Kendra is annoying, but endearing. Now, cue the Peyton/Kendra rumors...<br /><br />3. Fall in Chicago. Though it does not compare to summer, sweatshirt weather is a close second. Almost time to break out the sweaters and boots... I'm hoping I find some great things I forgot I owned, which is almost like shopping without spending the money.<br /><br />4. Crossing some more things off my "25 before 25" list. I have less than a year to get this in motion. On the top of my list: Signing up for a writing class, reading more classics and making a trip to NY.<br /><br />One more thing I should add to my list is keeping this blog updated! Consider it done -- I am making it a priority to no longer deprive my fans. :) And if you notice anything in the marketing/advertising/social media world you think needs to be covered, keep letting me know.<br /><br /><br /><div><script type="text/javascript">var addthis_pub="kmlaughl";</script><a name="data:post.title" id="data:post.url" onmouseover="'return" onmouseout="addthis_close()" onclick="return addthis_sendto()"></a><script type="text/javascript" src="http://s7.addthis.com/js/200/addthis_widget.js"></script></div><!-- AddThis Button END -->Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com1tag:blogger.com,1999:blog-5004431860798671124.post-20915592151864189432009-07-29T14:35:00.000-07:002009-08-06T10:03:15.680-07:00Facebook for Brides<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlIgHWjHUTpkRxt9zogi7GqOIjqqeqLgLR1SbEMi5gCjKlFFMLbQ3c3bzT0mb1_UB1NeUbUwhT8Hokr8RGzHHMTVh_-JAIBAsBlH62ohfEYYaZ_JpZokyUt5GRycZbTnrAYOqhPBVTt0s/s1600-h/OneWed.jpg"><img style="WIDTH: 400px; HEIGHT: 286px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5364000206186357714" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlIgHWjHUTpkRxt9zogi7GqOIjqqeqLgLR1SbEMi5gCjKlFFMLbQ3c3bzT0mb1_UB1NeUbUwhT8Hokr8RGzHHMTVh_-JAIBAsBlH62ohfEYYaZ_JpZokyUt5GRycZbTnrAYOqhPBVTt0s/s400/OneWed.jpg" /></a><br /><br /><br />One of my best friends, recently bit the bullet; after eight (!) years of dating, Liz and her boyfriend Nick, also a friend of mine, are engaged. This comes as no surprise to anyone who knows them... nearly a decade of dating pretty much solidifies the fact she was gonna have a ring on her finger soon. While my biggest concern right now is what color my bridesmaid dress will be, I know Liz, planner that she is, already has the wedding wheels churning. (Who am I kidding -- they've been churning since she was five.) Though I will not be using this site's services for a (long) while, I think WeddingPreParty has what it takes to make her wedding planning a little easier and a lot more fun -- so Liz, this one goes out to you.<br /><br /><a href="http://weddingpreparty.onewed.com/apps/social-wedding-planning">WeddingPreParty</a> was recently launched as a branch of <a href="http://weddingpreparty.onewed.com/apps/social-wedding-planning">OneWed</a>, a wedding planning Web site. WeddingPreParty operates as a social media site -- heavy on interactivity and light on formality. The wedding party and guests can use this as a hub to share information, post photos and help the couple plan their wedding. Each wedding has its own login info, keeping the wedding details private. Facebook users are able to log into the site using their account, and a little help from Facebook Connect. Whatever they do on the wedding site can then be published back on Facebook, which puts the info in front of more of their friends -- hence the viral nature of the site.<br /><br />A recent <a href="http://mashable.com/2009/07/29/wedding-pre-party/">Mashable article </a>suggests some great ways wedding parties can use the site: "Those who are invited to the wedding pre-party website can add comments, propose a toast, add wedding tips (useful if you’ve been through it before), and provide stark and truthful info on weddings (on top of that, the bride and groom can ask for inspiration for new ideas)." The bride can assign duties and their deadlines, as well as see a basic checklist every bride could use. Finally, the couple can easily link to their cheesy but necessary “how we met" stories, pictures and gift registry.<br /><br />WeddingPreParty is the first of its kind, and for those looking for a little organizational help while maintaining a fun feel, this could be a huge hit. I'm looking forward to Nick and Liz using this site... but not nearly as much as I am looking forward to the wedding!Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-80610677477520892512009-07-23T09:14:00.000-07:002009-07-23T14:06:31.589-07:00My Experience with LASIKA little over two weeks ago, I finally received my college graduation present: LASIK (thanks Mom and Dad!). After over 10 years of dealing with glasses, contacts and the problems that come with both, I have 20/20 vision without any help. I never thought the day would come, and though the surgery itself was somewhat daunting, I am now its biggest proponent.<br /><br />I got glasses at a young age, and with every doctor visit came another bump up in my prescription. When glasses became "uncool" I graduated to contacts, and at first I was pretty responsible with them. However, as the years progressed I became lazy -- to the point where I was only taking my contacts out once a month, and only to put in a new pair. Due to this I was once gifted with a corneal abrasion as a result of calcium deposits on the lenses, as well as wayyy too many bouts with pink eye. One might assume this led me to actually start taking care of my eyes, but that's giving me too much credit. Sure, my eyes would get dry, but other than these isolated incidents, I thought I was ok... until I visited a new optometrist early this year.<br /><br />Right after shaking my hand, she asked if I have a habit of sleeping in my contacts. She said that just by looking at me, she could tell because of the redness in my sclera (the white part of the eye) -- it's due to a lack of oxygen, and it's also irreversible. I finally got the jolt I needed, and it was a couple months before my LASIK appointment. Go figure.<br /><br />Flash forward to the procedure itself. After asking an obscene amount of questions (Can I just do one eye today, in case I go blind? What's your real track record?), I was given some form of a sedative and sent into the freezing cold "OR." A nurse came over to hold down my shaking feet, and the magic began. The following is my recollection, which may or may not be complete due to memory-inhibiting fear.<br /><br />First, Dr. Probst used some type of metal contraption to open my eye as wide as possible. I was then told to focus on a blinking red light. Focus I did -- and I was greeted with the pleasant smell of my burning eye. Immediately after this came the loss of vision for about three seconds. This could have been my undoing; even though the doctor, sensing my terror, told me everything was going perfectly... I honestly thought I was done for. Thankfully, I was wrong. The process was repeated on my other eye before Probst told me to sit up and tell him the time. All of this was done in a span of about eight minutes, and for the first time since I was 12, I was able to see the clock -- I was floored.<br /><br />It was really that simple. Aside from some slight discomfort (I mean, it's not every day your eye is stretched to its limit and zapped with a laser), there was no pain at all. Afterward I slipped on some protective eye coverings and slept the day away. Over the next couple days my vision continued to improve. Sure, my eyes were sensitive to light and needed some extra TLC that only eye drops could provide, but upkeep was surprisingly minimal.<br /><br />Today, my vision is 20/20. I went from being legally blind (about a -7 in contacts) to having perfect vision, and it is nothing short of awesome. No more losing contacts in the shower. No more peeling them from my eyeball at the end of the day (ok, the end of the month). And no more paying out the gates for rewetting drops, lenses, saline solution and glasses. Yes LASIK is expensive, but so is the alternative. If you are contemplating this procedure, I say go for it. It's easy, it's painless and it's over before you know it. Oh, and it's pretty much life-changing.Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com4tag:blogger.com,1999:blog-5004431860798671124.post-40924662992831494472009-07-16T13:38:00.000-07:002009-07-16T14:28:59.961-07:00Doctors to Consult Google Before Resuscitating?!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgirKt6ckTFxLVWmelQlObsQemFR7qtjnBJB_66-JNDvtUaNPpb8tNmYKFHJuQl1Nq0iXDTLhfruFZq4d1s5UPghElcmaMMucYGvGZ7O0VAMYSoheHSZGUuCHFqgbEsfl-ggh9wUafK_7w/s1600-h/google_health_logo.png"><img id="BLOGGER_PHOTO_ID_5359168204122084322" style="WIDTH: 192px; CURSOR: hand; HEIGHT: 135px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgirKt6ckTFxLVWmelQlObsQemFR7qtjnBJB_66-JNDvtUaNPpb8tNmYKFHJuQl1Nq0iXDTLhfruFZq4d1s5UPghElcmaMMucYGvGZ7O0VAMYSoheHSZGUuCHFqgbEsfl-ggh9wUafK_7w/s400/google_health_logo.png" border="0" /></a><br /><div>As far as search engines today, Google = God. Yes, Bing is picking up speed, but we all know Google is the mainstay for the majority of people doing a search. Google can do it all: alert you via e-mail, streamline your online purchasing, search the full text of US patents... and now it's even <a href="http://googleblog.blogspot.com/2009/07/plan-ahead-document-and-share-your.html">reaching into health records</a>. Google's latest initiative? <a href="http://www.google.com/intl/en-US/health/tour/index.html">Google Health</a>, which allows you to organize your medical records online. (I know a line should go between these two paragraphs, but stupid blogger won't let me!)</div><div></div><div></div><div></div><div>Given the generally unorganized state of health records today, this is one addition to the Google family I know some healthcare employees will appreciate. Users can upload documents to their Google health profile, then grant access to their caregiver. This means if there was a time you were unable to give permission for something and your family was unreachable, your doctor or nurse can login and quickly get your advance directive (aka end of life wishes). </div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div><br /></div><div>However, how comfortable would YOU be with giving Google access to such information? Google promises confidentiality, and it goes without saying submitting these documents online is not the only way someone could obtain your records, but is this simply one more way to risk the privacy of such documents? Your two cents would be appreciated... I'm still working on wrapping my head around this one. </div><div></div><div><span style="font-size:78%;">Image courtesy of </span><a href="http://www.atelier-us.com/"><span style="font-size:78%;">http://www.atelier-us.com</span></a></div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-87725429982034049302009-06-26T13:38:00.000-07:002009-06-30T10:17:54.026-07:00MJ Died -- And Thanks to Burger King, So Did Subtlety<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0bPKQqQi5SkbFMl9pgcES16AJoeFqh2Ig9wsaQ8PNkLyQslxlmgWcpXk6CW9R219vSreTcszYhheyfSPKJ6v2hZKhL2KcdrFMk6DOJ0qreURsE7btDODkLuhI-jNDnZBu01bzCamqbuI/s1600-h/BKsevenincher.jpg"><img id="BLOGGER_PHOTO_ID_5351739667326026706" style="WIDTH: 311px; CURSOR: hand; HEIGHT: 400px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0bPKQqQi5SkbFMl9pgcES16AJoeFqh2Ig9wsaQ8PNkLyQslxlmgWcpXk6CW9R219vSreTcszYhheyfSPKJ6v2hZKhL2KcdrFMk6DOJ0qreURsE7btDODkLuhI-jNDnZBu01bzCamqbuI/s400/BKsevenincher.jpg" border="0" /></a><br /><span style="font-size:78%;">Image courtesy of </span><a href="http://gawker.com/5301856/burger-king-shuns-subtlety-in-ads-for-super-seven-incher-sandwich"><span style="font-size:78%;">http://gawker.com/5301856/burger-king-shuns-subtlety-in-ads-for-super-seven-incher-sandwich</span></a><br /><br />The awe-struck woman with an open mouth... the large, oblong sandwich situated directly in front of that open mouth... ohh, and lest we forget the ever so creative use of the word "blow"? Hmm, I wonder what Burger King is hinting at here?<br /><br />In case you can't read the fine print, there is also use tasteful use of "Fill your desire for something long, juicy and grilled," "yourn for more" and "mind-blowing." Those ad execs must have scoured the pages of Cosmo in order to get this verbage... and no, that's not a compliment.<br /><br />Yes, this ad will definitely get people talking... but will it make us (read: women) want to order up a "seven-incher"? Hell nawwww.<br /><br />Burger King, with this ad you have been officially dethroned.Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com3tag:blogger.com,1999:blog-5004431860798671124.post-13977017292147670072009-06-19T13:05:00.000-07:002009-06-23T07:06:02.887-07:00Can't Find a Date? There is Hope...Ahh, the perils of dating. It seems everyone has a great story to share about that date that just shoulda never happened -- mine involved the guy renting Harold and Kumar Go to White Castle and passing out on the couch about 15 minutes in. And wouldn't wake up. On the first date. Needless to say, it was also the last. Oh, and he wasn't tired, per se; he smoked himself to sleep... if you get my drift. I was not impressed. :)<br /><br />If you don't have the fortune to have a story such as this in your arsenal, have no fear; I get the feeling you could gain one reallllll quickkkk if you employ the services of any of these sites. I decided it was time to unearth an oldie but a goodie with I came across this gem (I was reading articles on Mashable -- NOT looking for an online dating site, mind you!): <a href="http://mashable.com/2009/02/17/unique-online-dating-sites/">The Most Unusual and Unique Online Dating Sites.</a><script type="text/javascript">var addthis_pub="kmlaughl";</script><br /><br /><br /><br />Stuff like this cracks me up... and after checking out some of these sites, I expect you to be laughing, too.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEdgU29LCeDcZpuZhZCQbh41lW3vIo722F6sN9TR7_mhZz1N6LSifGUfaUHCp9TWVvWsaA3UCGuilAMyOGZqYFrnvW_DV3j3AJKJc3JLgCbEVO-brku4pQl62Z_I-p0aJPDQ7X61CRPro/s1600-h/darwin+dating.jpg"><img id="BLOGGER_PHOTO_ID_5349137879847587282" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 335px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEdgU29LCeDcZpuZhZCQbh41lW3vIo722F6sN9TR7_mhZz1N6LSifGUfaUHCp9TWVvWsaA3UCGuilAMyOGZqYFrnvW_DV3j3AJKJc3JLgCbEVO-brku4pQl62Z_I-p0aJPDQ7X61CRPro/s400/darwin+dating.jpg" border="0" /></a><br /><br /><a href="http://www.darwindating.com/">Darwin Dating</a>: When you think of Darwin, you think of survival of the fittest right? Well if you feel the godforsaken need to register with this site, you better be fit -- and by fit, I mean hot. With the mantra "Online Dating Minus Ugly People," this site has some strict rules that include:<br /><br />-no out of proportion noses<br />-no out of date fashions<br />-no uncared for fingernails<br />-no ski jump noses<br />-no small jaws (men)<br /><br />And how about that "Are you Beautiful? Click here" button? Yes you might be beautiful, but you sure as heck are vain, too. It's called confidence in moderation, people!<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoHRokKdHYPDsrN59ZrPPkkLH5DlCh-ATIIHdQm_umK9ob6fRf-XWHBldyZGDDmCXRkaWbNHpjw902khSUynq2vFa82ikrO0kwu3JmPnR58qXdYSvW2W0h_85G-7r3tHBsQryysKWGiM4/s1600-h/women_behind_bars_article2.jpg"><img id="BLOGGER_PHOTO_ID_5350175756455915938" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 212px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoHRokKdHYPDsrN59ZrPPkkLH5DlCh-ATIIHdQm_umK9ob6fRf-XWHBldyZGDDmCXRkaWbNHpjw902khSUynq2vFa82ikrO0kwu3JmPnR58qXdYSvW2W0h_85G-7r3tHBsQryysKWGiM4/s400/women_behind_bars_article2.jpg" border="0" /></a><br /><br /><a href="http://www.womenbehindbars.com/">Women Behind Bars:</a> Because locked-up women need some lovin' too, this site was created to match incarcerated women with, well, free men and women. The inmates don't have access to the internet, so interested parties must find the lady of their dreams via a photo and a shirt description, pay a nominal fee and are then mailed a postal address.<br /><br />As the site says (punctuation errors included), "A great many of these girls are looking to becomes brides, turning from an inmate to a bride is a dream a number of them express in letters they send with their applications." Touting 38 marriages in the past three years (but who knows when the copy was last updated!), this site is not messing around. I just love the photo they selected to be featured on the home page.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCX5EN8M1_iZZz7Ghls9Jt7ERBds5VleWuQc2D7SFtDcmyp05v7eAEE2-83uhB9SKftxNcIPkG5cYNQC0igNa8OswD_bjM1Gq7kmCxqBOfbCz_hMPbUd7I7-oWPaQrCadb4t63APRrOoI/s1600-h/agematch.jpg"><img id="BLOGGER_PHOTO_ID_5350224105031913794" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 280px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCX5EN8M1_iZZz7Ghls9Jt7ERBds5VleWuQc2D7SFtDcmyp05v7eAEE2-83uhB9SKftxNcIPkG5cYNQC0igNa8OswD_bjM1Gq7kmCxqBOfbCz_hMPbUd7I7-oWPaQrCadb4t63APRrOoI/s400/agematch.jpg" border="0" /></a><br /><br /><a href="http://www.agematch.com/">AgeMatch:</a> If you're a young girl looking for a sugar daddy, a young man searching for a cougar or any variation of those dating preferences, hit up AgeMatch.com. Apparently age ain't nothing but a number is not applicable here -- it's the most imporant differentiator when finding a mate! The site itself is hugely outdated and pretty sparse... which is only fitting, if you think about it. ;)<br /><br /><a href="http://scientificmatch.com/html/index.php">ScientificMatch: </a>If all else fails, how about using science to find love? This site will analyze your DNA to match your with likeminded individuals. And if you choose to go this route, check out some of the benefits, according to the site:<br /><br />-Chances are increased that you’ll love the natural body fragrance of your matches.<br />-You have a greater chance of a more satisfying sex life.<br />-Couples tend to have higher rates of fertility.<br />-All other things being equal, couples have a greater chance of having healthier children with more robust immune systems.<br /><br />Because that's what it's all about, right?Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com2tag:blogger.com,1999:blog-5004431860798671124.post-23032247010793640082009-06-15T11:39:00.000-07:002009-06-15T14:01:56.681-07:00My Fave Google Logo DesignsNothing like coming to your homepage to see Google decided to do something fun with its logo. Yes, the Internet powerhouse is currently in the hot seat with some designers who feel they deserve to be compensated for providing creative graphics such as these, but all controversy aside, check out the various way some designers flexed their design muscle -- all for our viewing pleasure. Happy Monday, ya'll.<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdc-ZLSdmB5z0tsnLghyuTzrOohU60VIpFD5jwSrpoxG80hyphenhyphenjSJC_fwNds1ctsWjUQpOQtU1bW_n9-bziKEK_uHciaPM8Qo_0RGcx8Gjxelmx1nc5iShekXaDLdP6wnyNdgN4vY5ywA90/s1600-h/googleveteransday2008.gif"><img id="BLOGGER_PHOTO_ID_5347634167719178466" style="WIDTH: 276px; CURSOR: hand; HEIGHT: 110px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdc-ZLSdmB5z0tsnLghyuTzrOohU60VIpFD5jwSrpoxG80hyphenhyphenjSJC_fwNds1ctsWjUQpOQtU1bW_n9-bziKEK_uHciaPM8Qo_0RGcx8Gjxelmx1nc5iShekXaDLdP6wnyNdgN4vY5ywA90/s400/googleveteransday2008.gif" border="0" /></a><br />Celebrating Veteran's Day<br /><span style="font-size:78%;">Image courtesy of</span> <a href="http://www.google.com/holidaylogos.html"><span style="font-size:78%;">http://www.google.com/holidaylogos.html</span></a><span style="font-size:78%;"><br /></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzlXpixDPQ7GesoitS4bIfKV2RFfmVUq0KHawfgyTTt_RI5A7IsWxYlcPr7lYFYLOL1JRyOAVGmUrbOlfJE5wG1g-QDjfPcxIiv3lf2BvSzZ8Ct4S_lU65C6x2LQdfoppyCPpVwQRjYVI/s1600-h/googleelectionday2008.gif"><img id="BLOGGER_PHOTO_ID_5347634088032162066" style="WIDTH: 276px; CURSOR: hand; HEIGHT: 110px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzlXpixDPQ7GesoitS4bIfKV2RFfmVUq0KHawfgyTTt_RI5A7IsWxYlcPr7lYFYLOL1JRyOAVGmUrbOlfJE5wG1g-QDjfPcxIiv3lf2BvSzZ8Ct4S_lU65C6x2LQdfoppyCPpVwQRjYVI/s400/googleelectionday2008.gif" border="0" /></a><br />Election Day<br /><a href="http://www.google.com/holidaylogos.html"><span style="font-size:78%;">http://www.google.com/holidaylogos.html</span></a><span style="font-size:78%;"><br /></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisHOFEUeA7-hX3mhQ_YyvDeyZCH6MvA1iDkm4aAUSICfDtfRNs6FMuXOpAkT48QtzaaioPiW5RgnNhzBqZuJsz3TJb0bXpqMc72sO98yUfSepzWXXcAx1z31JEI5spxx0vV1qUfWBhvzc/s1600-h/googlemlk09.gif"><img id="BLOGGER_PHOTO_ID_5347633647877797458" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 145px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisHOFEUeA7-hX3mhQ_YyvDeyZCH6MvA1iDkm4aAUSICfDtfRNs6FMuXOpAkT48QtzaaioPiW5RgnNhzBqZuJsz3TJb0bXpqMc72sO98yUfSepzWXXcAx1z31JEI5spxx0vV1qUfWBhvzc/s400/googlemlk09.gif" border="0" /></a><br />MLK, Jr. Day<br /><a href="http://www.google.com/holidaylogos.html"><span style="font-size:78%;">http://www.google.com/holidaylogos.html</span></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhJHPnhJTbAnauzmargb6LcmjAPlTk8PKekTTlFlG2R2gG0Q3anuyxIcdsiCSZ9c1V2FUW6AqE2u-rCJYcH4gZMI5cGkqHOhNhZ4RLYArobTJwO_QHUvYlHQPaJYJK2CvPDvAhuor2c2M/s1600-h/googledrseuss09.gif"><img id="BLOGGER_PHOTO_ID_5347633348749118770" style="WIDTH: 353px; CURSOR: hand; HEIGHT: 145px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhJHPnhJTbAnauzmargb6LcmjAPlTk8PKekTTlFlG2R2gG0Q3anuyxIcdsiCSZ9c1V2FUW6AqE2u-rCJYcH4gZMI5cGkqHOhNhZ4RLYArobTJwO_QHUvYlHQPaJYJK2CvPDvAhuor2c2M/s400/googledrseuss09.gif" border="0" /></a><br />Dr. Seuss' birthday<br /><a href="http://www.google.com/holidaylogos.html"><span style="font-size:78%;">http://www.google.com/holidaylogos.html</span></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT_dWNqAymLKUaJ4_a5d7k1xA42wKlvZRONfnAuDt83GHtXI7rWMcZCywrJwUeEQtHkFMddX3ZQxGkPWgOL-W0z6Rc2y5kIuQzUa63q1nMKb6-2_xSHDaP_stXADzbrzOT3F2IM-ahI2Q/s1600-h/googlesamuelmorsecode2009-thumb.gif"><img id="BLOGGER_PHOTO_ID_5347631191742902914" style="WIDTH: 300px; CURSOR: hand; HEIGHT: 110px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT_dWNqAymLKUaJ4_a5d7k1xA42wKlvZRONfnAuDt83GHtXI7rWMcZCywrJwUeEQtHkFMddX3ZQxGkPWgOL-W0z6Rc2y5kIuQzUa63q1nMKb6-2_xSHDaP_stXADzbrzOT3F2IM-ahI2Q/s400/googlesamuelmorsecode2009-thumb.gif" border="0" /></a><br />Paying homage to Sam Morse, inventor of Morse Code<br /><span style="font-size:78%;"><a href="http://www.seroundtable.com/archives/019887.html">http://www.seroundtable.com/archives/019887.html</a></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG0sY178ayplTiM1d05sILyYFZwIfULRug4cYxCybTcRZVIIp89vv8SVGKC7UIxounBaEREbiBT7nLYKVR4PYp1OiLAkX6fnaIR9n79xtiobicMEpspzpylG5oxmtpK1YGvR1l6soAjmw/s1600-h/googlefirst_laser_2008.gif"><img id="BLOGGER_PHOTO_ID_5347630833854170850" style="WIDTH: 298px; CURSOR: hand; HEIGHT: 110px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG0sY178ayplTiM1d05sILyYFZwIfULRug4cYxCybTcRZVIIp89vv8SVGKC7UIxounBaEREbiBT7nLYKVR4PYp1OiLAkX6fnaIR9n79xtiobicMEpspzpylG5oxmtpK1YGvR1l6soAjmw/s400/googlefirst_laser_2008.gif" border="0" /></a><br />Ode to the invention of the first laser<br /><a href="http://www.google-logos.com/page/3"><span style="font-size:78%;">http://www.google-logos.com/page/3</span></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbWSMwB9Kr5Hz-CP-Za2MK1K_iPUiV5Zxlb2Sw9QDAiAdmNoNnww_FcP6pBNd4FuopGV3mWA51qTmdj4lbRKANMZngWpR6V5VHinw-umdCZls6NxckQgWqMdKQWfji6tof-aesaqMA_-o/s1600-h/googlewalter-gropius-125-years.gif"><img id="BLOGGER_PHOTO_ID_5347630532457622290" style="WIDTH: 300px; CURSOR: hand; HEIGHT: 120px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbWSMwB9Kr5Hz-CP-Za2MK1K_iPUiV5Zxlb2Sw9QDAiAdmNoNnww_FcP6pBNd4FuopGV3mWA51qTmdj4lbRKANMZngWpR6V5VHinw-umdCZls6NxckQgWqMdKQWfji6tof-aesaqMA_-o/s400/googlewalter-gropius-125-years.gif" border="0" /></a><br />125th Birthday of architect Walter Gropius<br /><a href="http://www.google-logos.com/page/3"><span style="font-size:78%;">http://www.google-logos.com/page/3</span></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-UAqFLhyphenhyphen_EdYfGYRXxXtq8H1ySiC-I-J3xcoC0XEBT6mcGs3qnL9ESLTUPtHchOlSkhd98mbQsypdMDikgTc55tsJtTplHMkcrE6u_RjyWw8j2q_zBkKOPGlJBbuHqlQW2AFKQSy1Dc/s1600-h/googleearthday2009.gif"><img id="BLOGGER_PHOTO_ID_5347629746762341698" style="WIDTH: 353px; CURSOR: hand; HEIGHT: 126px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-UAqFLhyphenhyphen_EdYfGYRXxXtq8H1ySiC-I-J3xcoC0XEBT6mcGs3qnL9ESLTUPtHchOlSkhd98mbQsypdMDikgTc55tsJtTplHMkcrE6u_RjyWw8j2q_zBkKOPGlJBbuHqlQW2AFKQSy1Dc/s400/googleearthday2009.gif" border="0" /></a><br /><br />Earth Day<br /><a href="http://www.google-logos.com/page/2"><span style="font-size:78%;">http://www.google-logos.com/page/2</span></a><span style="font-size:78%;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2iMB3D5NTxL4bFSrJTNz2i46Y5Tx6VN6JIxAqzFw1iOwbd_QrnYEgRdQiXLza2ETGu-8C9KzSyVTds03wPUcPqh1gxVHGpENhZDFLzJTZwIBdCMDGakeAHJ8_Xo8TXPAajYO2ugKvck/s1600-h/googlelegogermanyapril62009.jpg"><img id="BLOGGER_PHOTO_ID_5347629449178289170" style="WIDTH: 383px; CURSOR: hand; HEIGHT: 135px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2iMB3D5NTxL4bFSrJTNz2i46Y5Tx6VN6JIxAqzFw1iOwbd_QrnYEgRdQiXLza2ETGu-8C9KzSyVTds03wPUcPqh1gxVHGpENhZDFLzJTZwIBdCMDGakeAHJ8_Xo8TXPAajYO2ugKvck/s400/googlelegogermanyapril62009.jpg" border="0" /></a><br />Lego Logo on Google's Germang Google page<br /><a href="http://www.google-logos.com/google-lego-logo-on-google-germany-page.html"><span style="font-size:78%;">http://www.google-logos.com/google-lego-logo-on-google-germany-page.html</span></a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com2tag:blogger.com,1999:blog-5004431860798671124.post-54844657222840511682009-06-03T09:28:00.001-07:002009-06-03T10:20:33.843-07:00Get In or Get Lost: New(ish) SoNet SitesI think it's pretty much a given these days that social networking is an integral part of most marketing strategies. We definitely have our strategy down as far as how to use Facebook, Twitter, viral Web, etc. to reach target audiences, but staying current can be overwhelming -- there are new sites popping up constantly. The following are some I think are worth checking out (aka I did the hard work for you), as they really can add to your company's online presence.<br /><div><div><div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2N5-mmyTJCSwug9RBLyAK_DYA3vQUPgTWzvS2Dce2oWRFjC1OWpgE6EghPMT2Ch_LdfuWtb8QNwObQHO4oAoDHaLp9GmncIGSA3OlG81cnxO9tv_ZDB60ygq7lVte6WBqTl8CLRt5aT8/s1600-h/involver.png"><img id="BLOGGER_PHOTO_ID_5343151821938805138" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 333px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2N5-mmyTJCSwug9RBLyAK_DYA3vQUPgTWzvS2Dce2oWRFjC1OWpgE6EghPMT2Ch_LdfuWtb8QNwObQHO4oAoDHaLp9GmncIGSA3OlG81cnxO9tv_ZDB60ygq7lVte6WBqTl8CLRt5aT8/s400/involver.png" border="0" /></a><br /><div><br /><div><div><div>1. <a href="http://involver.com/pages/index.html">Involver</a>. I really think this company is on to something. Many of the apps are free (but I hear that might only be temporary), and they are <strong>cool</strong>. You can bulk up your company's FB page by adding things such as coupons, a carousel-style photo gallery, Power Point presentations and polls. Obviously their premium services offer more, but jumping on these apps while they are still complimentary can really make your page stand out -- and show others you are up on the latest and greatest. Us Weekly, American Apparel, Time magazine and numerous others have already jumped onboard. I just wish you could add these to personal profiles... </div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0eAcDQLoQ3D27c-X4XB30K8Yge33_Khtp529EAplAbpVoA0sCAMkyXWvslI0bR4twbbFrXB-dVwK0c-p5NJTuYW1mL-gCkS7h9QQ_aEWiRv8VFJMkFD1H6fcH5-Q5xsOaw6lWshPnuWc/s1600-h/getsatisfaction.png"><img id="BLOGGER_PHOTO_ID_5343151975196753266" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 357px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0eAcDQLoQ3D27c-X4XB30K8Yge33_Khtp529EAplAbpVoA0sCAMkyXWvslI0bR4twbbFrXB-dVwK0c-p5NJTuYW1mL-gCkS7h9QQ_aEWiRv8VFJMkFD1H6fcH5-Q5xsOaw6lWshPnuWc/s400/getsatisfaction.png" border="0" /></a><br /><span style="font-size:78%;">Photo courtesy of </span><a href="http://www.uxrefresh.com/"><span style="font-size:78%;">www.uxrefresh.com</span></a></div><br /><div>2. <a href="http://getsatisfaction.com/">Get Satisfaction</a>. This site is a hub where both companies and customers can interact and get some action going. Customers voice their praises/concerns/complaints, while companies are given the opportunity to address them head-on and give a personalized approach to customer service. See what people really think about the services you provide -- then take the time to show you care. </div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYilwkTFdjWNK7Ku2_0BGP2YtG12lAH1hGt80NJWPv-5EE2J-HG2JBxx0ienz2ogfE2fV6-aWcG4CjT2eZh1gEYnjmYiHVarErTr74WIif1OQRY_XCBMcS4Zb0icRwwHOcfXRSXgE02a8/s1600-h/bzzscapes.jpg"><img id="BLOGGER_PHOTO_ID_5343151474455789490" style="WIDTH: 304px; CURSOR: hand; HEIGHT: 222px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYilwkTFdjWNK7Ku2_0BGP2YtG12lAH1hGt80NJWPv-5EE2J-HG2JBxx0ienz2ogfE2fV6-aWcG4CjT2eZh1gEYnjmYiHVarErTr74WIif1OQRY_XCBMcS4Zb0icRwwHOcfXRSXgE02a8/s400/bzzscapes.jpg" border="0" /></a> </div><div><br />3. <a href="http://www.bzzagent.com/bzzscapes/">BzzScapes.</a> Another way to scope out what others are saying about your company is through this site. People congregate here simply to share info about their favorite brands. Whether it be through coupons, blog posts or simply comments, users know they can get updated info on the brands they love. Companies can harness the power of this site creating relationships with top influencers -- establishing the brand advocacy we all want. </div><!-- AddThis Button END --></div></div></div></div></div></div></div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com1tag:blogger.com,1999:blog-5004431860798671124.post-185550058304762252009-05-26T12:20:00.000-07:002009-05-26T14:47:02.280-07:00Dell Hell -- This One's for The Ladies<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFFy2FaEU_nIqlvbFs5CwrPrgjrEF62XuS5HqwXGm_skfRjIQH1YTZ6X9aMfylh0qhTjqCehH0BLLaVuyBam1OKjUq8v3lF3nkMWKXoCLb7zqJXBcOwldDyg8TNfqb98d-I21zdrXwxQk/s1600-h/dell.jpg"><img id="BLOGGER_PHOTO_ID_5340240404396598754" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 379px; CURSOR: hand; HEIGHT: 261px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFFy2FaEU_nIqlvbFs5CwrPrgjrEF62XuS5HqwXGm_skfRjIQH1YTZ6X9aMfylh0qhTjqCehH0BLLaVuyBam1OKjUq8v3lF3nkMWKXoCLb7zqJXBcOwldDyg8TNfqb98d-I21zdrXwxQk/s320/dell.jpg" border="0" /></a><br /><div>Dell's <a href="http://content.dell.com/us/en/home/lifestyle.aspx">Della Web site </a>is one giant step backward for womankind. A <a href="http://adage.com/columns/article?article_id=136825">recent article </a>in Advertising Age outlined the campaign, which caters to women -- apparently it's meant to show the female sect just how easy and helpful netbooks can be. And how do they choose to illustrate that, you might ask? Apparently I visited the site too late... the cooking and shoe shopping references were taken down, evidenced by an Editor's note, telling of some text changes. What's left are some half-hearted tips on how to track your workouts and upload photos, as well as some fashionable sleeves -- because, you know, looks are number one when buying a computer and all. Basically, there is no genuine tech information to be found. </div><div><br /></div><div>Making a site about how your computer can help you buy great shoes is not the real issue. Implying that women only (and only women, for that matter!) use their computers for that reason is. Yes, the rest of the rest of the site is stereotypically "female" site, decorated with flowers and soft colors while featuring a "you go girl" story about an artist whose design can grace the top of your laptop. That I can get over. It's the whole "Della" premise, which they present as if it should be floating on a cloud and surrounded by rainbows and butterflies, that I resent. Do a quick Google search, and you will see I am far from the only one. </div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com3tag:blogger.com,1999:blog-5004431860798671124.post-37144132313426100972009-05-19T11:59:00.001-07:002009-05-20T13:28:50.593-07:0025 before 25I am totally stealing this idea from my friend Jackie's blog (check it out at <a href="http://highheelhijinx.blogspot.com/">http://highheelhijinx.blogspot.com/</a>), but I have to say, her thinking is pretty much in line with mine these days.<br /><br />I've been working in Chicago for nearly a year now, and realizing how quickly that year went by has left me feeling somewhat nostalgic. I'm not gonna lie: I miss my friends and family a lot. I've been thinking about all of my siblings' track meets and school programs for which I am absent, as well as graduation parties, family dinners, trips to Broad Ripple and coffee gab-sessions.<br /><br />Those thoughts, coupled with the fact I have friends who are either engaged or well on their way, has been enough to make me realize that time really does fly -- so it's important to (as cheesy as it sounds) live life. That said, here is the official unveiling of my 25 before 25 list:<br /><br />1. Read more classics<br /><br />2. Branch out in terms of my musical selection (apparently there's more to life than Snow Patrol) and get to know some oldies<br /><br />3. Cook a legit meal (meaning I actually make it, not just heat it up), then serve it at a dinner party<br /><br />4. REALLY grasp the concepts and uses for RSS links, backlinking, SEO, etc.<br /><br />5. Start writing thank you notes<br /><br />6. Take a writing class<br /><br />7. Become involved with Big Brothers, Big Sisters<br /><br />8. Buy a gym membership<br /><br />9. Learn more about car maintenance<br /><br />10. Actually pay attention to the food I eat (and know the recommended amount of calories, carbs, etc. a day)<br /><br />11. Make a list of birthdays so I stop forgetting them<br /><br />12. Go to a Red Hot Chili Peppers concert<br /><br />13. Help my grandpa get his golfing Web site up and running<br /><br />14. Buy myself a pair of diamond earrings<br /><br />15. Go back to Europe, no matter how impossible finding the time might seem<br /><br />16. Move closer to the city, so my commute becomes tolerable<br /><br />17. Make a conscious effort to PAY ATTENTION when traveling, thus decreasing my chances of getting lost (ok, by .5%, but beggars can't be choosers)<br /><br />18. Need to consult my AP Stylebook less -- because I will be doing more writing and will know from practice<br /><br />19. Travel to NY and do some serious shopping<br /><br />20. Have each of my siblings visit me at least once<br /><br />21. Start really doing my research when it comes to politics<br /><br />22. Buy a piece of furniture at Goodwill, fix it up and actually like it<br /><br />23. Plan a weekend getaway with my girls -- then follow through by going<br /><br />24. Buy a good camera (and then use it)<br /><br />25. Go to church more -- and because I want to, not because I feel obligated<br /><br />However, I've never been too good with living by lists, so we'll see how this goes... :)Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com1tag:blogger.com,1999:blog-5004431860798671124.post-19348096134148490892009-05-14T12:25:00.000-07:002009-05-14T13:25:34.082-07:00Pizza Hut: Serving It Hot and FreshWithin recent years, worldwide powerhouse Pizza Hut has come to the realization that in order to remain relevant and in demand, venturing outside of the box might just be a necessity. A Marketing News article, written by Elisabeth A. Sullivan and titled "A Cut Above," delved into how Pizza Hut was looking to change. In addition to adding pasta to the menu (Who can forget the TV spots showing first-time consumers who thought they were eating restaurant food?), they are embracing the digital world by reaching out to their customers online. Last year the company launched a Facebook app that enabled people to view the menu -- then place an order. Select new "fans" of the Pizza Hut page earned $50 for, well, being a fan. And the grand prize? A vacation for two to Italy, awarded to one lucky pizza (or pasta, or wings) lover.<br /><br />But it does not end there. Yes, Facebook has over 200 million active users, but we all know a handful of people who won't join the FB ("It's just a fad!" "I would become addicted!" "I'm too old!"). In hopes of targeting those individuals (and more!), Pizza Hut created both a widget and an app for tech-savvy individuals looking to order some food -- quick. To reach a younger set, they partnered with video game companies willing to promote the brand in-game, and even came up with "The Hut," their hip new moniker.<br /><br />It's too soon to say if these efforts are pulling through for the company, but if I had to guess, I would think things at least begin to level out. Keeping in mind more people are opting to eat in, and that Pizza Hut is not exactly known for its healthy fare, I still expect that these marketing efforts will pay off in the long run because they are coming to their customers and embracing change. The company is doing what it can to beat out the competition, and hey, if all else fails, they have my vote...that pasta is darn good.Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-22111256578989871852009-05-08T13:56:00.000-07:002009-05-09T08:56:15.098-07:00Thank You, StumbleUponThings have been crazy here this week, so I have not had much time to dedicate to my blog. Buttttt, my day is never complete without doing some stumbling, so check out some sites that just might pull you away from fmylife and textsfromlastnight. <div><div><div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidrbtwJDpn0E8qzFI1Y9irIAF82V4gRjuKQAdotNszCM37zT4Wr3CaXeDiAwRywKAoq0SF8H8mI4jW18lF7XNtUwj35Y5ubjXcvGvGM-QEluCX2YlOHd-2NMzfgg7ePwAPgDLHKdzpcO0/s1600-h/foundmagazine.jpg"><img id="BLOGGER_PHOTO_ID_5333565041319091170" style="WIDTH: 300px; CURSOR: hand; HEIGHT: 320px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidrbtwJDpn0E8qzFI1Y9irIAF82V4gRjuKQAdotNszCM37zT4Wr3CaXeDiAwRywKAoq0SF8H8mI4jW18lF7XNtUwj35Y5ubjXcvGvGM-QEluCX2YlOHd-2NMzfgg7ePwAPgDLHKdzpcO0/s320/foundmagazine.jpg" border="0" /></a><br />1. <a href="http://www.foundmagazine.com/">FoundMagazine.com</a>. Users submit random notes they found behind dumpsters, in classrooms and on busses. Some are funny, some are weird and some are just downright scary... like this one one, discovered on a sidewalk, that says "Stay away from me and I'll not follow through with my plan of psycho-ness." </div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU_n5Nf3mzQIOgKRQxc3G3KuYxZcrJNC4MzxmoPpNVa49zbP1TpUotmITnreUUoGO70j53pPLA9zcKbh1w-sLK-dE-qmPhq3rfOwwBupciZM1lyTey3b8X5KB4OtEYakNiP_nNDM1ZWHM/s1600-h/willard+suitcase.jpg"><img id="BLOGGER_PHOTO_ID_5333565334147000674" style="WIDTH: 320px; CURSOR: hand; HEIGHT: 262px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU_n5Nf3mzQIOgKRQxc3G3KuYxZcrJNC4MzxmoPpNVa49zbP1TpUotmITnreUUoGO70j53pPLA9zcKbh1w-sLK-dE-qmPhq3rfOwwBupciZM1lyTey3b8X5KB4OtEYakNiP_nNDM1ZWHM/s320/willard+suitcase.jpg" border="0" /></a></div><div><br />2. <a href="http://www.suitcaseexhibit.org/indexhasflash.html">The Willard Suitcase Exhibit Online.</a> Yeah, it's kind of creepy... but I found it pretty interesting. When the Willard Psychiatric center closed, workers happened upon the suitcases left by past residents. A portable exhibit (as well as a book) was created to display both the contents of the suitcases and the personal stories of the people to which they belonged. It gives a personal touch to people deemed "crazy" and creates awareness about mental illness. </div><div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHdInPDnp317K1W0T-ACvtSsaNvIio8ivbtH7F3t9K4zEnGVJV3z9d6QLXOBg3ybFf562MZBVWy8UcZT9i960MExeVLTo_ce1GJNCx84fgDpe6sZaXI0RYcEdth4zIUaivxkvuBRfCI1c/s1600-h/olan+mills.jpg"><img id="BLOGGER_PHOTO_ID_5333565756125111234" style="WIDTH: 257px; CURSOR: hand; HEIGHT: 320px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHdInPDnp317K1W0T-ACvtSsaNvIio8ivbtH7F3t9K4zEnGVJV3z9d6QLXOBg3ybFf562MZBVWy8UcZT9i960MExeVLTo_ce1GJNCx84fgDpe6sZaXI0RYcEdth4zIUaivxkvuBRfCI1c/s320/olan+mills.jpg" border="0" /></a></div><div><br />3. <a href="http://www.txag98.com/images/others/olanmillsgoodness/">Olan Mills Finest.</a> And finally, for a good laugh, check out this compilation of pictures taken by Olan Mills Photography. A hodgepodge of awkward, cheesy and somewhat uncomfortable snapshots, it will make you feel better about your freshman year photo.<br /><br />Have a great weekend! Don't forget to spoil your mom on Sunday! </div><div> </div><div>(Photos courtesy of their respective sites.)</div><!-- AddThis Button END --></div></div></div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com1tag:blogger.com,1999:blog-5004431860798671124.post-51349319566878027512009-04-28T07:33:00.000-07:002009-04-28T08:03:20.731-07:00SunChips' Simple, Sexy Solar SignageI have to admit I have not always been the most environmentally conscious person, but the influx of companies stepping up to the plate to take care of our earth are inspiring me to change. Last night I caught a Ziploc commercial that touted their Evolve sandwich bags, which are made with sun power (and 25% less plastic). Then, I stumbled across this SunChips billboard, which I love:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9dpCycybLjeBwBBj2gGupUnoGXY2ScQv1Gckq21OUNixW428dQeXFY2elVUd0v4Nuv8LZY3fKjVVMRDavR5fVctdPp4ZZMy-kWgvXsDq-0AS2kqI68IMloXjOkz-JWJ4DQJ6gel2qqM4/s1600-h/sunchips.jpg"><img id="BLOGGER_PHOTO_ID_5329755756943041794" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 300px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9dpCycybLjeBwBBj2gGupUnoGXY2ScQv1Gckq21OUNixW428dQeXFY2elVUd0v4Nuv8LZY3fKjVVMRDavR5fVctdPp4ZZMy-kWgvXsDq-0AS2kqI68IMloXjOkz-JWJ4DQJ6gel2qqM4/s400/sunchips.jpg" border="0" /></a><br />At first glance it might not look like much, but if you look a little closer you will see this signage is created compliments of shadows -- the letters extend from the top of the billboard. Pretty genius; it's simple but ever-so creative... and all the more fitting, considering SunChips are made with the help of solar energy.<br /><br />These companies are doing what they can to help the planet, and also putting some much-needed pressure on others to follow their lead. The fact they are taking the initiative to create change really does influence my perception of the company -- and makes me more inclined to buy their products. Sounds like a win-win for all, eh? <br /><br />Photo courtesy of Scary Ideas: <a href="http://www.scaryideas.com/content/10675/">http://www.scaryideas.com/content/10675/</a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com2tag:blogger.com,1999:blog-5004431860798671124.post-7364823282110695102009-04-24T13:34:00.000-07:002009-04-24T14:39:24.527-07:00The JB Chicago Brush With FameGrowing up in Indiana, the odds of seeing someone famous were slim to none. There was the time I thought I saw Reggie Miller at Marsh, and I was once at Champps when THE Payton Manning was as well, but let's be honest... those are (or in the case of Reggie, were) local athletes. It should come as no shock to anyone that Indy is not exactly the center of the celebrity world. <div><br /></div><div></div><div>Well, you move to Chicago and look what happens...Today is officially the first day I met someone famous. Mind you, I use that term loosely: I got my pic taken with Vicki, reality star of The Real Housewives of the OC. Apparently she is doing some work for (or with, I'm not quite sure) some people in our building, so of course we HAD to harass her for a photo. </div><div></div><div></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1PfE8hD-4TTk7BSUD7p9lQYsPtxejif2zujm0uUt-HyGMV8HCKVJ2LxlZdv1vslzWWL6a4sVTcC8rSk2ASZv6HQoeiZC2l4BtOS9fADEkJTKQ6BF-BuXGpBgSN468aGITWH5u1q4HO2g/s1600-h/Vickie.JPG"><img id="BLOGGER_PHOTO_ID_5328361429376472146" style="WIDTH: 320px; CURSOR: hand; HEIGHT: 214px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1PfE8hD-4TTk7BSUD7p9lQYsPtxejif2zujm0uUt-HyGMV8HCKVJ2LxlZdv1vslzWWL6a4sVTcC8rSk2ASZv6HQoeiZC2l4BtOS9fADEkJTKQ6BF-BuXGpBgSN468aGITWH5u1q4HO2g/s320/Vickie.JPG" border="0" /></a></div><div></div><div>We crept next door to ask her for a pic, and after waiting about 20 minutes while she chatted on her phone, we finally introduced ourselves. To those that watch the show, I know you are wondering: She did not emit a single "Whoo hooo!!" She was clad in a conservative suit (shocking, considering her affinity for bling and bright colors) and was friendly without being overbearing. We refrained from asking her any questions (Did Gretchen really have a bf on the side while her fiancee was dying of cancer? Why do all your friends dress like 25-year-old strippers?) and simply told her we were fans of the show. My boss Steve, my coworker Megan and I all got in the pic, then we went on our merry way -- feeling pretty ridiculous for asking her for the picture in the first place, but certain it did not matter because we will never see her again.</div><div> </div><div></div><div></div><div></div><div></div><div></div><div></div><div>So there it is; my brush with "fame." It's only uphill from here... :) </div><div> </div><div></div><div></div><div></div><div></div><div></div><div></div><div>Happy weekend!</div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com2tag:blogger.com,1999:blog-5004431860798671124.post-9622416393774312762009-04-21T07:38:00.000-07:002009-04-23T13:41:48.260-07:00Snickers' Snacklish? Umm, I'll Stick to English, ThanksIn these tough economic times, Snickers is vying to win some new customers with their lighthearted "Snacklish" ads. Haven't seen 'em? Take a gander at this snaxi:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6m8aUCMaT46xtFiDh5NvMDxo-7CTf2OM-MZOzI0C0Jiz-AGVtQBsbREMFWBM2z_PIV4B84STzVY7wTRO3kpIOa2c2GUdFiizcWvjvD3hrr4JcN876v1QaWk-iPrHpGvgRV6olqwH43io/s1600-h/snaxi.jpg"><img id="BLOGGER_PHOTO_ID_5327157972938356530" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 238px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6m8aUCMaT46xtFiDh5NvMDxo-7CTf2OM-MZOzI0C0Jiz-AGVtQBsbREMFWBM2z_PIV4B84STzVY7wTRO3kpIOa2c2GUdFiizcWvjvD3hrr4JcN876v1QaWk-iPrHpGvgRV6olqwH43io/s400/snaxi.jpg" border="0" /></a><br /><br /><br />Kinda creative, right? They go downhill from here.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuul4B3yBedG3qxTE_sm26koRDuEC34l4jIq4dX7FeTWgiMUuXwWSwSrxj7VaOEFUEvFrRlJegrQB8JGrfUHNgkHbPX7ez2rQdvQ52zzkRiMHc9IrQrMqQ8Es9sCaPQykI7cRwFGqeEf4/s1600-h/chewniversity.jpg"><img id="BLOGGER_PHOTO_ID_5327159592377550002" style="WIDTH: 320px; CURSOR: hand; HEIGHT: 140px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuul4B3yBedG3qxTE_sm26koRDuEC34l4jIq4dX7FeTWgiMUuXwWSwSrxj7VaOEFUEvFrRlJegrQB8JGrfUHNgkHbPX7ez2rQdvQ52zzkRiMHc9IrQrMqQ8Es9sCaPQykI7cRwFGqeEf4/s320/chewniversity.jpg" border="0" /></a><br /><br /><br />Chewniversity? Really?<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXKbOlHyv60To1TQrum7l2fxb9UZY4_Q-YeFvGgmHuILWyAl0jxnrt380SAPSQoHcr4K1dWHnpkYo4IvW6zP9O07Tultw2a486MQK9GIVxhdtYL4poaNwdhQkW3KE739iy5zachYebHQ/s1600-h/patrick+chewing.bmp"><img id="BLOGGER_PHOTO_ID_5327160911634661938" style="WIDTH: 320px; CURSOR: hand; HEIGHT: 198px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXKbOlHyv60To1TQrum7l2fxb9UZY4_Q-YeFvGgmHuILWyAl0jxnrt380SAPSQoHcr4K1dWHnpkYo4IvW6zP9O07Tultw2a486MQK9GIVxhdtYL4poaNwdhQkW3KE739iy5zachYebHQ/s320/patrick+chewing.bmp" border="0" /></a><br /><a href="http://daviddoctorrose.wordpress.com/2009/03/16/snacklish-and-patrick-chewing/"></a><br />Patrick Chewing... get it?<br /><br />It's like they're trying to be creative -- with emphasis on the trying. The ads don't make me laugh; they make me cringe. Why? Because Snickers wants you to visit a "peanutarium." Oh, and and remember Master P? He's now "Master P-nut."<br /><br />These miss the mark by a mile. I picture a bunch of older, out-of-touch execs brainstorming these phrases and thinking they are SOOO the next big thing... when I feel my eight-year-old sister could outwit them.<br /><br />The only way this campaign can be saved: Employ the witticisms of customers. Though not as heavily as with the Skittles campaign, Snickers.com leans on social networking, namely Facebook. The Snickers page allows users to upload their own "Snacklish" phrase. My two cents: If they want this whole lingo thing to work, they better start combing that site for some decent phrases. Until then, I'm sticking to English.<br /><br />Photos courtesy of:<br /><a href="http://www.nytimes.com/2009/03/03/business/media/03adco.html">http://www.nytimes.com/2009/03/03/business/media/03adco.html</a><br /><a href="http://www.bizzia.com/behindthebuzz/tag/snickers-snacklish/">http://www.bizzia.com/behindthebuzz/tag/snickers-snacklish/</a><br /><a href="http://daviddoctorrose.wordpress.com/2009/03/16/snacklish-and-patrick-chewing/">http://daviddoctorrose.wordpress.com/2009/03/16/snacklish-and-patrick-chewing/</a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-73523971439024370122009-04-15T14:05:00.000-07:002009-04-15T14:32:20.615-07:00Point Goes to... BMW<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKbjpoO0HD26-sfePlnqBX_qaM2wXtp_ArhWVguHkvhbE0zCwchEFz3UL3vxAJCNHPTjCz0-K5zFfNlVNByFfxkvtd38dGncQarCeBRTD8F-hYVEwhs5pQ5MFyQUQXHLNfItnayS6VYAQ/s1600-h/checkmate-540x468.jpg"><img id="BLOGGER_PHOTO_ID_5325027893604916626" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 347px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKbjpoO0HD26-sfePlnqBX_qaM2wXtp_ArhWVguHkvhbE0zCwchEFz3UL3vxAJCNHPTjCz0-K5zFfNlVNByFfxkvtd38dGncQarCeBRTD8F-hYVEwhs5pQ5MFyQUQXHLNfItnayS6VYAQ/s400/checkmate-540x468.jpg" border="0" /></a><br /><br />Advertising is about getting a message out, and it's even better when that message manages to entertain its audience. The best example I have seen in a long time? These billboards, positioned on the corner of Santa Monica Blvd. and Beverly Glen Blvd. in Southern California.<br /><br />Audi started the war of words, posting the billboard that says "Your move, BMW" above a new A4. Rather than ignore the challenge, BMW opted to fire back with just one word: "Checkmate."<br /><br />This, for the time being, ceases the fire. Point: BMW -- in a major way.<br /><br />Photo courtesy of <a href="http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/">http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/</a><script src="http://s7.addthis.com/js/200/addthis_widget.js" type="text/javascript"></script>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-72674546883797977212009-04-14T14:15:00.000-07:002009-05-01T08:37:24.423-07:00Life in the CitayyyyI've decided it's time to move.<br /><br />Though I have only been in my studio for about five months, the fact it takes an hour to get to work is a bit of a problem. Well, that coupled with the $15 taxi rides (that's $15 each way) on the weekends. Distance is proving to be a hardship... and so the search begins.<br /><br />Truth be told, I really do not mind having my own place... and even though I do not live in the "in" area of the city, I think it has its own charm. There are some great hole in the wall restaurants right outside my door, the people are friendly and helpful, and my rent is affordable.<br />However, I want to live in an area that is a little more... fun. I am 23 and living in a big city for the first time; I want bars within walking distance (or at least closer than a 30 minute cab ride) and boutiques on my block. It's not asking too much -- and since I will be splitting the rent (as well as the utilities... yay!), it will be doable.<br /><br />Yes, the move is gonna suck, especially considering the first time I did it feels like a couple weeks ago. Let's just say I'm glad my new roommate is a guy... because those couches are heavy! :)Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-86510949631180846592009-04-08T07:36:00.000-07:002009-04-08T13:28:33.767-07:00Finger Lickin' Good (Advertising)Time to resume this blogging business after a week-long vacation in South Carolina (where, thanks to cold/rainy weather and my pale Irish skin, I think I came back whiter than I was when I left)!<br /><br /><p>Apparently, while I was wrapped up in a blanket on the beach, the KFC Colonel was hard at work... filling in potholes. </p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTLguN8Mb_ikOdsogpI0MvpMs8byrWzlcU010WabflgvLzDJgYhm5jmdu5MWDYP6xg_BHQaWmdOoV4YyDFjx_QFUtbmbJRgYj8NXFhh5Sxi1yw2bbGI4LG1b_x8WaUcg6xnv5PokQuO00/s1600-h/KFC.png"><img id="BLOGGER_PHOTO_ID_5322336274400595890" style="WIDTH: 400px; CURSOR: hand; HEIGHT: 282px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTLguN8Mb_ikOdsogpI0MvpMs8byrWzlcU010WabflgvLzDJgYhm5jmdu5MWDYP6xg_BHQaWmdOoV4YyDFjx_QFUtbmbJRgYj8NXFhh5Sxi1yw2bbGI4LG1b_x8WaUcg6xnv5PokQuO00/s400/KFC.png" border="0" /></a><br /><br />KFC is striving to tweak its image by distinguishing its chicken as high in quality and freshness. In order to drive that point home (pun intended), the chicken company is re-freshening with streets with its "Re-freshened by KCF" campaign. The Colonel will be sent to five major cities, where he will use their advertising dollars to fill in potholes -- then stamp the KFC logo on top with non permanent street chalk.<br /><br />This campaign is the first of its kind -- and I think it's great KFC is doing something good with its ad budget. Yes, it could get a little tacky if it really caught on and the streets started to resemble billboards. (And I cannot image the Olympic officials who determine the 2016 location coming to Chicago and being impressed by graffiti on the streets.) But hey, it's chalk -- and anyone who lives in Chicago knows you drive at your own risk, especially during this time of year, because potholes are everyyyywhere. If the city can't fill 'em in quickly enough and the Colonel is offering, by all means, indulge him.<br /><br />Photo courtesy of <a href="http://www.sutter-group.com/index.php/blog/entry/kfc_skips_ads_fixes_potholes_instead/">http://www.sutter-group.com/index.php/blog/entry/kfc_skips_ads_fixes_potholes_instead/</a>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0tag:blogger.com,1999:blog-5004431860798671124.post-38853591948436395492009-03-25T12:39:00.000-07:002009-03-25T12:52:02.862-07:00Flip the Switch<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIEt-GXpbrGpvy4i9ZztPcZxkg5SDnIfcqnpG6bffYsU7vPDYwJzNIP2KH3Mx1U_AP-YoQViMbvUmUxG-L6TfShBK2Hx9afjUvnE8B9ZbM5VoPBNK3I5PJeiIQWfgkQIPuq-zlt5h0ZdY/s1600-h/Earth+Hour.gif"><img id="BLOGGER_PHOTO_ID_5317214928026391618" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 123px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIEt-GXpbrGpvy4i9ZztPcZxkg5SDnIfcqnpG6bffYsU7vPDYwJzNIP2KH3Mx1U_AP-YoQViMbvUmUxG-L6TfShBK2Hx9afjUvnE8B9ZbM5VoPBNK3I5PJeiIQWfgkQIPuq-zlt5h0ZdY/s400/Earth+Hour.gif" border="0" /></a><br /><div><br /><div>This Saturday, we have an opportunity to take part in something historic: Earth Hour. The World Wildlife Fund is asking both businesses and individuals to turn off their power for 60 minutes. Deeming this the "world’s first global election, between Earth and global warming," the Foundation wants people worldwide to show their support for our planet by flipping the switch.</div><br /><!-- AddThis Button END -->Earth Hour began two years ago in Sydney, with 2.2 million homes and businesses participating. This year the goal is one billion participants, so on 3/28 at 8:30 p.m. local time, do your part (and encourage other to do the same). We only get one planet. </div><div> </div><div>Visit <a href="http://www.earthhour.org/home/">http://www.earthhour.org/home/</a> for more information.</div>Kimberlyhttp://www.blogger.com/profile/10715965995326922873noreply@blogger.com0