I Blame Drew's Cancer -- You Should Too

Every once in a while, you encounter something (or someone) that really makes an impression on you. In my case, it came from an unlikely source: Twitter. I stumbled upon Drew Olanoff, a cancer-fighter and blogger, and began reading his tweets. What followed is nothing short of inspiring.

Drew created a Twitter movement called #BlameDrewsCancer. He encouraged Twitterers to, via tweet, blame whatever was going wrong in their lives on his cancer. (Some examples: Faryl: @drew I #blamedrewscancer for Neil Patrick Harris not hosting the moon bombing. TimErnst: Wife's car had a nail in a tire this morning, $580 later, 4 new tires on Xterra. I #blamedrewscancer.) The goal? Drew hopes to have sponsors that will donate a dollar for every participant to Livestrong, his partner, when he beats his cancer.

But he didn't stop there. Drew is now in the midst of auctioning off his @drew username, and celebrities are getting in on the action. While he just hoped for a random Twitter user to step up and buy the moniker, the likes of Drew Carey have recently stepped into the ring -- in a big way. Carey has promised a one million dollar donation to the Livestrong Foundation if he reaches one million Twitter followers (at his @DrewFromTV) by midnight on December 31st. And with his current count at almost 69,000, it seems this might become a reality.

To think this all began as a result of a cancer diagnosis is nothing short of amazing. Instead of succumbing to bitterness and anger, Drew channeled his energy into something that will help others -- kindness to the max. If he can accomplish all this while going through chemo for Hodgkins Lymphoma, I think the least we can do is help him out by:

• Making sure Drew Carey reach one million followers on Twitter by following him at @DrewFromTV

• Following Drew Olanoff at @drew

• Blaming your bad day on Drew's cancer (include #BlameDrewsCancer in your tweet)

• Signing up to help at http://spreadsheets.google.com/viewform?formkey=dFJveWVob2Z6Q1pPWUs3RlVJaWVqc2c6MA

The Fruits of our Labor: SoNet Campaign

It's finally live! We've been working our butts off these past couple months at JB Chi to create something we think is nothing short of incredible: a complete “milk box” social networking campaign. It's a little bit of Facebook, a little bit of Twitter, a little bit of blogging, a little bit of e-mailing -- and a lot of blood, sweat and tears to bring you an online campaign that is not only fun, but also donates to the World Wildlife Fund with each click!

Here's the premise: Hershey’s and Organic Valley want to spread the word about milk in single serve, shelf stable cartons, and encourage moms to hand these out as Halloween treats this October. To do so, we created custom applications on Facebook, Twitter and the Web. On the social networking sites, you can choose whether your friends deserve to receive a treat or a trick – each and every one you send is a 10 cents donation to World Wildlife Fund. And on the Web, you can upload head shots of yourself and your friends, only to have them appear atop the dancing bodies of monsters, ready to trick or treat at your friends’ doors.

Each of these apps is fun and charitable. The dancing monsters, the quirky music and the Halloween humor make these lighthearted games worth sharing with your friends. Remember: While you’re laughing at the fact your friends decided you don't deserve "treats" (only tricks!), or horrified at the sight of your face on the body of a dancing vampire, you are also helping protect the future of nature with World Wildlife Fund. So share away!!!!