Dell Hell -- This One's for The Ladies

Dell's Della Web site is one giant step backward for womankind. A recent article in Advertising Age outlined the campaign, which caters to women -- apparently it's meant to show the female sect just how easy and helpful netbooks can be. And how do they choose to illustrate that, you might ask? Apparently I visited the site too late... the cooking and shoe shopping references were taken down, evidenced by an Editor's note, telling of some text changes. What's left are some half-hearted tips on how to track your workouts and upload photos, as well as some fashionable sleeves -- because, you know, looks are number one when buying a computer and all. Basically, there is no genuine tech information to be found.

Making a site about how your computer can help you buy great shoes is not the real issue. Implying that women only (and only women, for that matter!) use their computers for that reason is. Yes, the rest of the rest of the site is stereotypically "female" site, decorated with flowers and soft colors while featuring a "you go girl" story about an artist whose design can grace the top of your laptop. That I can get over. It's the whole "Della" premise, which they present as if it should be floating on a cloud and surrounded by rainbows and butterflies, that I resent. Do a quick Google search, and you will see I am far from the only one.


  1. first post

    what is this post about i didnt read it caus i was too excited about being the first person to post

  2. Hi There. Don't let Dell worry you. There are many more beautiful things in the world to think about, like how do I receive a comment from you on my blog. smile. A concern in our world is where are these machines taking us and do we want to go there since they usurp our consciousness and drain our creative lives. And can we use this stuff to really change our world and make life better for all humanity. smile. I believe you can. And you can make a difference. I look forward to having you respond so I can share this with the other artists who struggle to get their work out. Have a great day. T

  3. Oh. Just one more thing. Maybe you should come and study painting with us. Being a graphic designer you probably had a lot of art courses. Think about it. smile.